Vote Hope

Hope Road ran Vote Hope's media campaign to increase voter turnout in key swing states to influence the outcome of the 2008 presidential primary. Hope Road produced an internet videos featuring hip hop artist and actor Common and Stevie Wonder. We also produced radio ads and facilitated local community newspaper ad buys for young voters, and African-American and Latino communities in Los Angeles and the Bay Area.

We managed a field operation that targeted 500,000 infrequent voters through persuasion phone-banking and organized an Election Day get-out-the-vote operation that included 300-plus field staff.

The campaign achieved a 5% increase in Young Voters (ages 18 to 29) voting in the Democratic Primary in California from 2004 to 2008. Latino votes cast in the 2008 California Democratic primary almost doubled to 29%, an increase of 700,000.